Danielle Guzman is the Global Head of Social Media for Mercer, based in New York City. She is a financial services and insurance industry professional with global experience in leadership positions spanning marketing, social media, product development, learning and development, and customer insights.
Danielle has over 15 years of experience in international, multilingual and multicultural work. The majority of her career has been spent working overseas, helping organizations develop and launch products and services, and drive digital innovation in more than 51 countries.
Today Danielle champions that experience in her role at Mercer, bringing conversations to life on social media through an integrated brand, employee advocacy and influencer marketing strategy. She is an active creator and futurist on social media, sharing insights and tips for individuals and organizations to build their social media presence.
Danielle’s work is seen most prominently in the Future of Work and Employee Advocacy space, partnering with organizations to drive business impact through social media. She is ranked number 1 for both the Future of Work and Finance in the Global Study into Consultancy Employees’ Online Presence & Influence by Onalytica, and number four influencer in The Future of Recruitment: Top 100 Influencers by Onalytica, and notably recognized as the Communicator of the Year by Dynamic Signal.
Session: How to build out a standout professional brand
Marketing gurus Danielle and Martin will share tips to help you break through the clutter and make a lasting impact online. In this workshop, you will learn how to differentiate your brand, cut through the noise of the crowded digital landscape, and tips on how to connect with your target audience in a meaningful way.
My advice for Summit attendees
Everyone influences someone, and it’s never too late to start. Find your passion, define your why, and share your voice.