Kyla Kumar is Vice President, Communications & Brand Strategy with University Health Network, Canada’s #1 hospital. As part of her diverse portfolio, Kyla is responsible for stewarding the continued enhancement of UHN’s exceptional reputation at a provincial, national and global scale, including driving the development of a new, modernized and comprehensive brand-building strategy, as well as designing digital-first communications and marketing experiences. An award-winning communicator and brand-builder, Kyla has spent more than 20 years in the healthcare, non-profit and consumer goods sectors including over a decade supporting YMCAs. Outside her active career, Kyla is Vice-Chair, Good Shepherd Centres of Hamilton, an Advisor with McMaster University’s Wilson College of Leadership & Civic Engagement and busy and proud mom to two amazing teens.
Session: Think Pink
At 65 and counting, there is simply no denying that Barbie has reinvented herself in a big way and the brand is more relevant, and profitable than ever. Are there lessons we can apply to the Barbie case study to help us elevate and better articulate our own brands? Identify your unique value proposition and practical tips and takeways to define and embrace your own brand.
My advice for Summit attendees
Building a strong brand is all about creating a memorable and authentic experience. This holds true for your personal brand as well. Embrace the opportunity to show up as your authentic self every time – this is the essence of a powerful personal brand.